Spark Young Imaginations — and Build a Business You Love
Usborne Books has been putting extraordinary books into the hands of curious children since 1973. Founded by Peter Usborne with a simple but powerful motto — *Do it Better* — the brand has grown into one of the most recognized names in children's publishing worldwide. Every title is conceived, written, and designed in-house by a dedicated creative team, resulting in books that genuinely stand out on any shelf. From tactile sensory books for babies to richly illustrated non-fiction series that tackle big ideas, Usborne covers every stage of childhood with quality and care.
Who Becomes an Usborne Books Consultant?
Usborne consultants — often called Educational Consultants or Book Advisors — are passionate readers, parents, teachers, librarians, and literacy advocates who believe every child deserves access to great books. Many come to the business because they fell in love with Usborne titles through their own children or classrooms and wanted to share that joy with others. They tend to be community-minded, enthusiastic about childhood education, and motivated by a mission that feels meaningful beyond just making sales. Because the product practically sells itself to any parent, grandparent, or educator in the room, consultants often find that conversations come naturally and authentically.
How Usborne Consultants Sell
Usborne's direct sales model thrives on two beloved formats: book fairs and book parties. School and community book fairs are a cornerstone of the business — consultants set up displays at schools, daycares, libraries, churches, and community events, earning a percentage of sales while also donating books back to the hosting organization. This giving-back element makes it easy to get venues on board and builds lasting community relationships.
Book parties — held in person at a host's home or virtually over video chat — are equally popular. A host invites friends and family, the consultant showcases new titles and series, and guests shop in a relaxed, social setting. Online parties and social selling through Facebook, Instagram, and other platforms have become a major growth channel, allowing consultants to reach book-loving families well beyond their local zip code. Live videos, unboxing posts, and themed reading recommendations translate beautifully to social media and keep audiences engaged between events.
What Makes Usborne Stand Out in the Market
In a crowded children's product space, Usborne holds a genuinely distinctive position. These are award-winning, curriculum-aligned books that educators and pediatricians actively recommend — not impulse purchases, but considered investments in a child's development. The in-house creation model means every title carries a consistent standard of quality, and the catalog is vast enough that consultants can always offer something new to returning customers. The philanthropic angle of the book fair model also gives consultants a compelling story: every event they host puts free books into a school or community organization. That mission-driven narrative resonates deeply with today's values-conscious shoppers.
Grow Your Usborne Business with the Right Tools
Running successful book fairs, hosting engaging parties, and keeping a steady stream of social content going is exciting — but it can also feel overwhelming without the right support. That's where smart systems make all the difference.
Consultants for Usborne Books can use Direct Sales Tool to access ready-made marketing templates, creative party games designed for book-themed events, customizable social media content, and step-by-step training resources — all built specifically for direct sales consultants. Whether you're planning your next school book fair, prepping a virtual party, or trying to grow your audience online, Direct Sales Tool helps you show up consistently and professionally without spending hours creating content from scratch.
Ready to take your Usborne business to the next level? Sign up for Direct Sales Tool today and get the marketing support you need to share more books, grow your community, and build the business you've always imagined.
