Sell Clean Energy, Build a Real Career
Sunrun has been transforming the way American homeowners power their lives since 2007. As the nation's largest residential solar provider, Sunrun offers consultants the opportunity to sell one of the most in-demand home upgrades on the market — solar panel systems, battery storage solutions, and flexible financing options like leases and power purchase agreements (PPAs) that make going solar accessible for virtually any homeowner. With over $2.9 billion in annual revenue and a mission rooted in sustainability, Sunrun gives its field sales team a product that practically sells itself — once you have the right tools and approach.
Who Becomes a Sunrun Solar Consultant?
Sunrun consultants are driven, goal-oriented individuals who thrive in face-to-face environments. Many come from backgrounds in home services, real estate, insurance, or traditional direct sales. What they share is a passion for meaningful conversations, a belief in clean energy, and the ambition to earn income that reflects their effort. Because Sunrun operates on a direct-to-consumer, door-to-door and referral-based model, consultants are often self-starters who enjoy the freedom of working in their communities rather than behind a desk. Whether you're a seasoned D2D veteran or new to field sales, the solar category rewards those who can educate, build trust, and close.
How Sunrun Consultants Sell
Unlike party-plan or social-selling companies, Sunrun's sales model is built around door-to-door prospecting and referral networks. A typical day might involve canvassing a neighborhood, knocking on doors, and walking homeowners through a personalized energy savings analysis. Consultants also lean heavily on referrals — a satisfied customer who's watching their electricity bill shrink is one of the most powerful advocates you can have. Building a strong referral pipeline is often what separates top earners from average performers. The sales cycle is longer than a typical direct sales transaction, requiring follow-up, site assessments, and financing conversations, which means your communication and nurturing skills are just as important as your initial pitch.
What Makes Sunrun Stand Out in the Solar Space
In a crowded residential solar market, Sunrun differentiates itself in several meaningful ways. First, the company handles everything — design, installation, permitting, and ongoing maintenance — removing friction for both the consultant and the customer. Second, Sunrun's flexible ownership models (lease, PPA, loan, or outright purchase) mean there's a path to solar for nearly every homeowner you speak with. Third, Sunrun's partnership with leading battery technology providers means consultants can offer whole-home energy solutions, not just panels. And with a brand recognized by Forbes as one of the world's most innovative companies, you're walking up to doors with credibility behind you.
For consultants, this translates to a higher-value conversation. You're not just selling a product — you're helping families reduce energy costs, increase home value, and participate in the clean energy transition. That's a compelling story to tell.
Level Up Your Solar Sales Game
Even with a strong product and a recognizable brand, success in D2D solar sales comes down to consistency, preparation, and the quality of your follow-up. That's where having the right resources makes all the difference.
Consultants for Sunrun can use Direct Sales Tool to access done-for-you marketing templates, prospecting scripts, objection-handling guides, referral request tools, and training resources specifically designed for field and direct sales professionals. Whether you need help crafting a follow-up message after a door knock, building your referral outreach strategy, or staying motivated through a tough week, Direct Sales Tool gives you the edge to work smarter and close more. Sign up today and start building the solar sales business you've been working toward.
